Each of the five posters are based on one of the principles of the Gestalt theory. At first glance the posters tell the story of a breakdown of a relationship, from the excitement of the first meeting, to the breakdown in communication and the eventual breakup. Most of the messages are based on my own experiences in relationships and I believe people can also relate to these experiences.
On closer inspection the viewer then discovers the message within each of the posters. An explanation to each of the principle is concealed at the bottom of the poster in smaller text that the viewer will be able to see in the posters design.
The colours used in the poster range reflect the emotion of that stage of the relationship. Pink is the dominant colour at the beginning of the range, this represents the love and excitements that’s felt at the beginning of the relationship. Gradually small amounts of blue start to appear, this represents doubt and issues that start to present themselves. Eventually blue is the only colour of the final poster, showing the inevitable end of the relationship.
Similarity occurs when objects look similar to one another, viewers will often see the elements as part of a pattern or group. This effect can be used to create a single illustration, image or message from a series of separate elements. The message hidden with this poster is “it’s written in the stars”. This poster is about the first meeting and discovering the similarity’s the two people have.
Continuation is the principle through which the eye is drawn along a path, line or curve, preferring to see a single continuation figure that separate lines. This can be used to point towards another element in the composition. The design highlights the message “I can’t imagine life without you”. This is surrounded by story’s about all the special moments that two people share during a relationship as it develops and love grows.
Proximity uses the close arrangement of elements to create a group association between those objects, If individuals elements are also similar, they will tend to be perceived as a single whole, even though they are separate elements. In life people choose to show their affection and love for each other by getting married, essentially becoming a single whole. The poster shows the vow taken in this ceremony and incorporates proximity as individual elements come together.
Figure and ground describes the eye’s tendency to see and separate objects from their surrounding background. It works because human eyes want to see the figure (foreground) and background as two different planes of focus. This poster shows the gradual breakdown of the relationship and the habits people start to find annoying. The message in the poster is “We need to talk”, this reflects the concern that the couple is gradually growing apart.
Closure is a common design technique that uses the human eye’s tendency to see closed shapes. Closure works where an object is incomplete or the interior space of an element is not fully closed. This poster shows the inevitable breakdown of the relationship, the fragile feelings that the couple once had for each other have all but gone. The message “You’re an asshole” marks the end of what once was a loving relationship.